E11 - Terminus: Pioneering the account based marketing landscape with Sangram Vajre
In conversation with Sangram Vajre, the co-founder at Terminus
In this episode, we speak with Sangram Vajre, the GTM Advisor, Evangelist and co-founder of Terminus.
This throw-back episode was recorded in the middle of the pandemic around Dec of 2020, when we were known as the SaaS Network. This conversation is relevant even today.
Terminus was founded in 2014 out of a need to give B2B marketing and sales teams a better way to go to market. The premise was simple: since only 1% of inbound leads became customers, we set out to build a solution to help marketers find their next best customer and give them everything they needed to create a conversation with them.
In this episode, we discuss:
- Intentional journey of becoming a CMO
- Account Based Marketing
- Building a community that's sparks a movement
- Goto market strategy
- Creating a category
Quick note: Since April 2022, Sangram has taken an advisory role at Terminus
We hope you enjoyed the 11th Episode of the SaaS Universe Podcast - Pioneering the account - based marketing landscape
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